Introducing Vyrao
We are thrilled to announce the launch of Vyrao, a multi-dimensional wellbeing brand from Yasmin Sewell.
Vyrao will launch with five fragrances, created by a master perfumer, plant and flower remedies, and a quantum energist with a powerful conduit. Vyrao is derived from the latin verb Vireo meaning I am verdant, I am vigorous, I sprout fresh green growth. We built Vyrao with the intention of being an energetic source.
3D Artist: @michiguenther, Creative Direction: @jaimeperlman, Art Direction: @olenaslyesarenko
“After 22 years working as a fashion and creative director I have a deep understanding of the magic in design, art and beauty. Since my early 20s, I’ve studied many forms of energetic healing, including reiki and integrative quantum medicine. Vyrao brings both of my worlds together for the first time. The fragrances are designed as playful mood boosters, a way of integrating positive energy into everyday life. Scent is emotional, it evokes powerful feelings, vivid memories, it energises the spirit and awakens the mind.” While it was established before Covid, “Vyrao’s purpose became more meaningful as we sought deeper connection and more joy through the pandemic.” – Yasmin Sewell, Founder
Working with the renowned perfumer Lyn Harris, flower essences for each fragrance were chosen based on their links to specific emotions:
I am Verdant – transformation, illumination
Witchy Woo – courage, creativity
Free 00 – liberation, sensuality
Magnetic 70 – attraction, protection
Georgette – self-love
Vyrao’s fragrances will be available exclusively at Selfridges from May 20th, launching with a unique pop-up store designed by Yasmin’s long time collaborator Joel Bernstein. Joel is among many of the key partners Yasmin has assembled in the creation of Vyrao, tapping talent from the creative and wellness industries to form a business with the voices of many at its core.
“I want to build a new age business with new age principles, entrusting responsibility and authority across the team.” – Yasmin Sewell
Read more about Vyrao on the Financial Times and in this weekend’s How To Spend It.
Follow Vyrao on Instagram @vyraoworld and sign up for updates ahead of the launch at vyrao.com.