Ferrari SS24: The Power of Desire

The power of desire is a timeless, boundless feeling, which has always pulsated in the heart of the Ferrari world, producing, in those who live it and surround it, a reflection of unconditional passion, in a continuous form of dedication and devotion that traces the legend’s indelible contours.
It is a sentiment that liberates, that drives, that overwhelms and that expands with each new goal, motivating the constant striving for excellence and for elegance: in design, in performance, in aesthetics and in innovation.

And it is this very desire that drives the Creative Director Rocco Iannone towards a new dimension of complex simplification and pure sublimation. Because he knows that feelings, even before objects, guide the path of emotion, evolution and elevation of a collection that exudes all of Ferrari’s allure and power through fashion.