Choose Love x LFW
We are honoured to be partnering once again with Choose Love in support of their invaluable work. Working with some of the most exciting emerging and established designers, Choose Love has teamed up with the British Fashion Council to raise vital funds to support those most in need. Given last week’s devastating fires at the Lesvos camp in Greece, their work supporting refugees is now more important than ever.
Inspired by the original design gifted by Katherine Hamnett in 2015, Ahluwalia, 16Arlington, Tolu Coker, Nabil Nayal, and Olubiyi Thomas have all contributed designs for this worthy cause. Every t-shirt is printed to order on organic cotton to minimise waste and its impact on the planet.
“I was moved to contribute a design for the Help Refugees, “Choose Love” series as I think it is supporting a vital cause. The rhetoric around people who move around the globe just to try and get a better life, has become increasingly hostile in the media and I think it is important for everyone to remember that we are talking about human-beings who deserve help, love and support.” – Priya Aluwahlia
“Choose Love is such an incredible organisation – we both stand by all that they represent. Their core values and tenacity towards such an important global issues is truly inspiring. We are honoured to have been given the opportunity to work with them and to follow in the footsteps of so many greats who have collaborated before us.” – Marco Capaldo and Kikka Cavenati, of 16Arlington
“It’s an honour and a privilege to have partnered with Help Refugees in support of the Choose Love campaign. I’ve been humbled by the team’s warmth and positivity, and I’m so happy to be able to represent my Middle Eastern heritage for this hugely important cause.” – Nabil Nayal
“When Choose Love reached out I immediately was drawn to the project not only because of the incredible work that they do with grassroots projects, but also because of the level of transparency and dedication that I sensed when discussing the charity, it’s work and it’s aims with them.
I’m really passionate about fashion being used as a tool for change, education and empowerment and it’s beautiful to see ‘charity’ being done in this way – through partnership and education. It’s less of something that resembles the common saviour complex, but a way of working that is centred around equipping people with the tools to empower and continue supporting themselves.
What Choose Love is doing is so important, particularly in this time. With a global refugee crisis, the effects of a global pandemic and economic and political affairs affecting children, young people and black communities, it’s great to see them recognised in some of the grassroots projects which Choose Love supports, and I hope that the proceeds from this t-shirt and campaign continues to contribute towards that.” – Tolu Coker
Olubiyi Thomas
“We are thrilled to support Choose Love in their London Fashion Week collaboration with these five brilliant British designers, not only for its worthy cause helping vulnerable refugees but also as they are sustainably produced with Teemill in a British factory run on renewable energy, highlighting how responsible fashion can benefit both people and the planet.” – Caroline Rush, CEO, British Fashion Council.
As part of London Fashion Week’s digital schedule, Choose Love founders, Josie Noughton and Taban Shoresh will be joined by all the designers for a panel discussion on Saturday 19th September at 11am. You can watch it here.
Every penny of the proceeds will go towards projects on the ground, supporting refugees and displaced people in 14 countries all of whom need even more help during this pandemic crisis.
We hope you will join us in supporting this important cause.
T-shirts are available to order from choose.love