Vyrao at Selfridges

On Monday 21st June, Vyrao opened their new pop up in the Selfridges Garden Centre – a new activation as part of their Good Nature campaign for 2021. As well as allowing people to discover Vyrao’s first five fragrances, the pop up also features incredible table-top garden sculptures,  exclusively by Geraldine Casey.

Vyrao is deeply connected to the beauty and energy of nature, and the pop up allows shoppers a taste of the brand’s spiritual home in North London – the wild and beautiful gardens of founding partner, Joel Bernstein.

“The ingredients of our fragrances are plant and flower remedies known for their energetic qualities, and our gardens truly represent that magic. I love that people can experience both our fragrances and the garden inspiration behind it with Geri Casey’s work at Selfridges.” – Yasmin Sewell